In the news
Feb 5, 2010
Carton Donofrio Partners: Stop the Adness
Ads of the World.com
In the age of advertising overload, it’s no secret that consumers are fed up with intrusive and offensive advertising. To address this burgeoning problem, Carton Donofrio Partners, an advertising agency in Baltimore, today launched “StopTheAdness,” a new consumer-driven initiative which aims to change the way advertising is done.
“Advertising simply isn’t working as well as it could because the social contract – the implicit agreement advertisers and consumers have established to support a productive exchange – has been violated,” said David Smith, executive creative director at Carton Donofrio Partners. “The average person’s exposed to over 5,000 ads per day*. Advertising professionals are now the second least trusted professionals in the world after politicians.**”
By asking consumers what they want, and giving them http://www.StopTheAdness.org, an online laboratory where they can start conversations, make contributions and provide feedback, Carton Donofrio Partners is taking a stand against advertising madness and working to inspire change. As part of the movement, Carton Donofrio Partners is also inviting advertisers, agencies and the media, who’ve been talking about the future of advertising – and the implications of new technologies and new business models – to listen in, collaborate and contribute.
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