In the news
Jun 25, 2009
COO Ellen Moore is a guest on That Marketing Show
Ellen Moore serves as the chief operating officer at Carton Donofrio Partners, a full-service marketing agency in Baltimore. Ellen has been instrumental in implementing the company’s new value pricing program. This new initiative is one that the AAAA’s has discussed for years but very few agencies have actually gone this route. Ellen discusses the need for flexibility in client payment and budgeting methodologies within the context of the current economic situation. Essentially this new pricing paradigm affords flexibility for both agencies and clients, and can be a great differentiator in the growth strategies for your firm.
“That Marketing Show” is produced by PRAOA, an organization dedicated to sharing best practices to assist in addressing challenges faced by owners of public relations agencies.
Visit their site to learn more about Ellen’s appearance on That Marketing Show or download audio of the interview.
