In the news
Jul 13, 2010
Should B2B brands be excited by the marketing opportunities the iPad presents?
B2B
Jamie Rice, chief strategy officer, Carton Donofrio Partners – part of Worldwide Partners
The iPad and tablets in general have substantial potential to improve the effectiveness of business-to-business marketing. First, tablets can help company representatives enhance face-to-face communication with customers—particularly around complex technical content. For example, in the medical field, pharmaceutical companies and device manufacturers (like our client Nucletron) are already developing programs and deploying the iPad for use among sales and technical staff. The iPad’s portability and screen clarity enable high-definition and even 3-D demonstrations to help tell the story.
Companies can also distribute content to customers’ tablets. Imagine having easily accessible service diagrams for sophisticated equipment in the hands of facility engineers with diagnostic programs and links to online parts and service offerings. The potential for the iPad in this capacity is enormous.
Read the full article here.
