In the news
Jun 14, 2009
Sign of the times: Pricey watch repair
The Atlanta Journal Constitution
By Tammy Joyner
At Cartier Atlanta Boutique, watch repairs start at $170, so handing over your timepiece there is nothing short of a commitment.
Consumer anthropologist Robbie Blinkoff says people with a knack for fixing things should be honing their skills as price-conscious consumers look for ways to hold onto what they own.
More importantly, consumers are regaining control over their spending habits, says Blinkoff, principal anthropologist at Context-Based Research Group, an ethnographic research and consulting firm in Baltimore, Md. Something like watch repair, Blinkoff said, is “a representation of people’s values changing. People are starting to think of objects … not just as stuff you buy and then throw out, but things that you value in your life.”
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