In the news
Feb 5, 2010
Yet Another Agency Hopes to 'Fix' Advertising
AdRants.com
So social media is all the rage. Consumers are all over it. Marketers are all over it. And it’s changing the way people and marketers communicate with each other and amongst themselves. Baltimore-based Carton Donofrio Partners wants to leverage this and has launched StopTheAdness, an “online laboratory where industry and consumers can collaborate on a new social contract for advertising.”
On the site advertisers and publishers can sign a pledge that promises to help make advertising better by adhering to some practices and abandoning others. Consumers can post examples of “adness” (bad ads) and they can opt to play a key role in contributing to the future of media.
In a video on the StopTheAdness site, Carton Donofrio Partners ECD David Smith highlights the fact advertising is the least trusted profession second only to politicians.
Touting a well known fact about advertising, Smith says, “Instead of listening to you, adness shouts at you.” And with this effort, he hopes to stop the shouting and come up with a better solution. What that solution is we do not know. But wait. Is this just Victor and Spoils’ Crowd sourcing in different clothing?
Read the full post here
