WHO WE ARE > A brief history

Carton Donofrio Partners was founded in 1964 as Richardson, Myers and Donofrio by Hal Donofrio in a basement apartment beneath a popular Baltimore restaurant in the heart
of the city.

Over the years, the agency grew in size and scope, serving such well-known companies as Prince Tennis Racquets, T. Rowe Price, Bayer, and American Home Products.

In 1983, after a five-year apprenticeship at Ogilvy and Mather in Seattle and at Young & Rubicam in New York, Hal’s son, Chuck Donofrio, joined the firm and eventually became CEO and owner. Chuck, an early proponent of integrated marketing communications, was nearly booed off the stage when he gave a presentation on the subject at a 1987 meeting of the Association of National Advertisers. Since then, of course, integration has become a holy grail for marketers.

In 2000, we changed our name to Carton Donofrio Partners to reflect the growing importance of interactive communications and the full integration of our interactive capability into the agency. The company continues to grow in scope and size, and today has billings exceeding $70 million with more than 60 people on staff.

The holy grail of integration is firmly in our grasp.